Honestly, finding clothes that fit shouldn’t be this hard.

For years, both of us have had that same experience, you finally find something you like, try it on, and it almost fits. But not quite. The sleeves are too short, the jeans dig in weird places, or the dress fits everywhere except your bust. You end up leaving the store feeling like you’re the problem.

But you’re not. The clothes are.

That’s kind of where Know My Fit began, out of a mix of frustration and hope. We just thought, surely there’s a better way to do this. Surely someone can make it easier to find clothes that actually fit without you feeling defeated in the changeroom.

At the start, though, we had no idea how to explain what we were building. We’d try to talk about it and people would just stare blankly. It made us second-guess everything. You start wondering if maybe you’re the only one who cares about this problem, or if you’re just crazy for trying.

And then there was that whole “falling behind” thing. Everyone else our age was buying houses, getting promotions, ticking off boxes, and we were here, trying to build a business from scratch with no guarantee it would work. It’s a weird kind of fear, knowing you might be gambling years of your life on something that could flop.

But one of the first moments that really changed things for us was the Bowerbird Market in South Australia. We met all these amazing designers, people who make everything themselves, run their own websites, post their own social media, handle their own customer service… everything. They told us how hard it was to get seen when you’re competing with massive fast fashion brands. Some of them went wholesale just to survive, even though it meant tiny profits and big risks.

And yet, they were so excited about what we were doing. That was the moment it clicked, Know My Fit wasn’t just for people who struggled to find clothes that fit. It was also for the small labels struggling to be found.

Now, that’s what we focus on: connecting shoppers with small Australian and New Zealand designers who actually get it. The ones making clothes for real bodies, not imaginary ones. It’s not about fast profits or looking big, it’s about building something that lasts.

We want people to feel relief when they find something that fits, pride when they support a small business, and joy in knowing that their body was never the problem.

We definitely don’t have it all figured out, but that’s okay.

We want people to feel that little sigh of relief when something fits, and the good kind of pride when they buy from a small label that actually cares.

We’re not pretending to fix the entire industry. But we are changing the way people find clothes that make them feel good, and that feels like a pretty good place to start.