The Designers Behind the Clothes
Have you ever wondered who makes your clothes? And what impact your purchase is having on a small business?
Most people never meet the person behind the label. The woman stitching after her kids go to bed. The one packaging orders between school runs. The one designing thoughtful, timeless pieces because the mainstream options don’t speak to her or her body.
At Know My Fit, we feature designers across Australia and New Zealand who are doing fashion differently. They’re not backed by big corporations. Many are solo operators or small teams juggling design, production, marketing, shipping, and customer care.
When you shop through our platform, you’re not just buying a piece of clothing. You’re backing someone’s dream. You’re supporting local jobs, small-batch production, and women who are carving out their own space in an industry that wasn’t built for them.
According to the Australian Fashion Council, women make up 77% of the fashion industry workforce in Australia. Yet many of the designers we work with still face limited access to visibility, capital, and scalable retail opportunities.
We don’t just talk about “supporting women.” We build the tools to connect them, the women designing the clothes, and the women looking for clothes that finally feel like they were made for them.
One makes it. The other wears it. We’re here to bring them together.
Do you have a favourite small designer or brand you’ve discovered recently? Tag them below so others can find them too.