In the world of fashion, there’s a hidden gem named Färgeland, a unique Australian brand founded by Naomi. With a strong commitment to sustainability and a passion for creating clothing that tells a story, Färgeland is leaving an indelible mark on the fashion industry.
Meet Naomi – The Person Behind Färgeland
Naomi’s fashion journey began in Färgelanda, Sweden, passed through Berlin, and now thrives in Braidwood, NSW. Inspired by crafting with new and recycled fabrics, she brings authenticity and depth to personal style, embodying fair, slow, and independent fashion with Färgeland.
The Färgeland Experience – Slow and Sustainable Fashion
From her bedroom studio, Naomi works her magic, designing, drafting, grading, and sewing every garment she sells. Whether it’s crafting garments from scratch or reinvigorating pre-loved pieces, each creation is a labour of love, resulting in its own unique charm and imperfections. Färgeland is more than a brand; it’s a one-woman show, and that personal touch shines through in every piece.
Product Range
Färgeland’s product range is a celebration of linen, a natural and sustainable fabric known for its breathability and timeless elegance. Linen is the canvas upon which Naomi weaves her artistic vision, creating clothing that is not only stylish but also comfortable and eco-friendly.
Fair Fashion
Färgeland’s commitment to fair fashion extends to its transparent pricing. Naomi calculates costs by fairly valuing materials, labor (at a reasonable hourly rate), and shipping, plus a small margin to account for platform fees—without the heavy markups typical in the fashion industry. This ensures fair pay for her craftsmanship and accessible prices for customers, with no middlemen involved.
(materials + labour at an hourly rate + shipping) x 1.1 (to account for the approx 10% cut retail platforms take) = retail price.